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Account-based marketing made simple: getting 
started with ABM to reach your target audience

[Oct Workshop]

Account-based marketing is not just a campaign - it’s a way of life! Join this 4-part workshop to learn how to create and implement an account-based marketing strategy to drive growth with the people you care about most.

Cost: $5,000

What you'll learn

  • Defining your audience

    How to create your target account list

  • Creating relevant content

    Learn how to create relevant and personalized content  

 

  • An omni-channel approach
    How to collaborate cross-functionally for the highest visibility of your content

  • Measuring success

    Establishing clear goals and a multi-touch attribution model to measure ongoing success

Workshop Modules

Week 1: Intro to ABM and creating your target list
GG_illus_RGB_lime_spy_glassTopics covered:
  • What is account-based marketing?  And what is it not?
  • Which segment offers the biggest opportunity for revenue?
  • ABM for new business vs. customer growth
  • Editing your list to focus on the best opportunities
Takeaways:
  • Account research template
Week 2: Creating relevant content

GG_illus_RGB_lime_rocket_barchartTopics covered:

  • Account research
  • Leveraging data
  • Case studies
  • Content formats

Takeaways:
  • Account research template
Week 3: Distributing the content

GG_illus_RGB_lime_ballonTopics covered:

  • The role of Sales, BDRs and Marketing in ABM
  • Channels for distribution
  • Tracking engagement

Takeaways:

  • Email outreach template
Week 4: Reporting & dashboards

GG_illus_RGB_lime_ramp_upTopics covered:

  • Defining success
  • Determining the metrics that matter
  • [advanced] multi-touch attribution modeling

Takeaways:

  • CRM tracking guidelines
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Laser-focus on your top target accounts for exponential growth

Enroll in our 4-part workshop to learn how to create and implement an account-based marketing strategy to drive growth.  Space is limited.  Secure your spot today!

Cost: $5,000