Skip to content
Contact us

<-- Back to workshops

Creating customer personas and 
journey maps for customer-led growth

[May Workshop]

Every successful growth strategy starts with the customer. Join this 4-part workshop to learn how to map the customer journey, and how to use it to drive your strategy.

Cost: $5,000

What you'll learn

  • Choosing the right CRM

    The who, what, where, when, why, and how of defining your ideal customer and mapping their journey

  • An agile approach

    Learn what information is critical and what can evolve over time

 

  • Easy steps to create your map
    The simple framework (and templates!) for actually building your journey map

  • How to apply it

    Ensure your strategic decisions are centered around what you know about your customer and how you can help them

Workshop Modules

Week 1: Defining your ideal customer
GG_illus_RGB_lime_spy_glassTopics covered:
  • Why map the customer journey?
  • Scoping your journey map
  • Personas
  • TAM Analysis
Takeaways:
  • Persona template
Week 2: Understanding your ideal customer

GG_illus_RGB_lime_rocket_barchartTopics covered:

  • What information do you already have?
  • What gaps exist?
  • Jobs-to-be-done framework
  • Review of methodologies
  • Asking the right questions
Takeaways:
  • Customer interview questions
Week 3: Creating your journey map

GG_illus_RGB_lime_ballonTopics covered:

  • Defining journey stages
  • Defining milestones & KPIs
  • Mapping customer understanding to journey stages
  • Identifying moments of truth and moments of friction

Takeaways:

  • Journey map template
Week 4: Using your journey map

GG_illus_RGB_lime_ramp_upTopics covered:

  • How to design and socialize internally
  • Building customer-centric reporting
  • Layering strategy on top of your map
  • Prioritizing wins
Takeaways:
  • Miro board template
Purple Illustrations 1

Put your customer at the center of your strategy to drive growth

Enroll in this 4-part workshop to learn how to map the customer journey, and how to use it to drive your strategy.  Space is limited.  Secure your spot today!

Cost: $5,000