---
title: Growgetter Workshop - Customer Journey Mapping
description: Every successful growth strategy starts with the customer. Join this us to learn how to map the customer journey, and how to use it to drive your strategy.
image: https://go.growgetter.io/hubfs/illustrations/GG_illus_RGB_lime_isolated_buildings.png
---

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[\<-- Back to workshops](https://go.growgetter.io/semi-private-workshops?hsLang=en)

# Creating customer personas and  journey maps for customer-led growth

\[Sep Workshop\]

Every successful growth strategy starts with the customer. Join this 4-part workshop to learn how to map the customer journey, and how to use it to drive your strategy.

Cost: $5,000

[Sign up](https://app.hubspot.com/payments/9_fHLgDRSpuEE?referrer=CMS_MODULE_NEWTAB)

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## What you'll learn

- Choosing the right CRM
  
  The who, what, where, when, why, and how of defining your ideal customer and mapping their journey
- An agile approach
  
  Learn what information is critical and what can evolve over time

- Easy steps to create your map  
  The simple framework (and templates!) for actually building your journey map
- How to apply it
  
  Ensure your strategic decisions are centered around what you know about your customer and how you can help them

## Workshop Modules

Week 1: Defining your ideal customer

![GG\_illus\_RGB\_lime\_spy\_glass](https://go.growgetter.io/hs-fs/hubfs/illustrations/GG_illus_RGB_lime_spy_glass.png?width=231&height=231&name=GG_illus_RGB_lime_spy_glass.png)Topics covered:

- Why map the customer journey?
- Scoping your journey map
- Personas
- TAM Analysis

 Takeaways:

- Persona template

Week 2: Understanding your ideal customer

![GG\_illus\_RGB\_lime\_rocket\_barchart](https://go.growgetter.io/hs-fs/hubfs/illustrations/GG_illus_RGB_lime_rocket_barchart.png?width=265&height=230&name=GG_illus_RGB_lime_rocket_barchart.png)Topics covered:

- What information do you already have?
- What gaps exist?
- Jobs-to-be-done framework
- Review of methodologies
- Asking the right questions

 Takeaways:

- Customer interview questions

Week 3: Creating your journey map

![GG\_illus\_RGB\_lime\_ballon](https://go.growgetter.io/hs-fs/hubfs/illustrations/GG_illus_RGB_lime_ballon.png?width=231&height=231&name=GG_illus_RGB_lime_ballon.png)Topics covered:

- Defining journey stages
- Defining milestones & KPIs
- Mapping customer understanding to journey stages
- Identifying moments of truth and moments of friction

Takeaways:

- Journey map template

Week 4: Using your journey map

![GG\_illus\_RGB\_lime\_ramp\_up](https://go.growgetter.io/hs-fs/hubfs/illustrations/GG_illus_RGB_lime_ramp_up.png?width=231&height=231&name=GG_illus_RGB_lime_ramp_up.png)Topics covered:

- How to design and socialize internally
- Building customer-centric reporting
- Layering strategy on top of your map
- Prioritizing wins

 Takeaways:

- Miro board template

![Purple Illustrations 1](https://go.growgetter.io/hs-fs/hubfs/Purple%20Illustrations%201.png?width=350&height=309&name=Purple%20Illustrations%201.png "Purple Illustrations 1")

## Put your customer at the center of your strategy to drive growth

Enroll in this 4-part workshop to learn how to map the customer journey, and how to use it to drive your strategy.  Space is limited.  Secure your spot today!

Cost: $5,000

[Sign up](https://app.hubspot.com/payments/9_fHLgDRSpuEE?referrer=CMS_MODULE_NEWTAB)

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