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Budgeting & Forecasting:
foundations for building a data-driven marketing function

[Aug Workshop]

A data-driven sales and marketing strategy can unlock growth. Join this 4-part workshop to learn how to create a budget, forecast, and funnel model to establish goals that connect the dots between your marketing strategy and business growth.

Cost: $5,000

What you'll learn

  • Establishing benchmarks
    Calculate your customer acquisition costs and measure the efficiency of channels to determine where to scale
  • Modeling your revenue funnel goals
    Create a model that establishes marketing goals that directly tie into revenue growth

 

  • Creating a marketing budget
    Determine how much you should spend and where to meet your goals

  • How to use it
    Learn how to maintain a strategy with data-driven decision-making at the heart

Workshop Modules

Week 1: Understand your current dataset
GG_illus_RGB_lime_spy_glassTopics covered:
  • Measure your customer acquisition cost
  • Understand LTV and efficiency ratios
  • Best practices for using this data to make decisions
Takeaways:
  • Customer Acquisition Cost template
Week 2: Funnel design

GG_illus_RGB_lime_rocket_barchartTopics covered:

  • How to design a flow from marketing to sales to revenue
  • Modeling goals at each stage of the buying cycle
Takeaways:
  • Funnel Goals template
Week 3: Budgeting

GG_illus_RGB_lime_ballonTopics covered:

  • How much budget should you devote to marketing?
  • How should you allocate your spend?
  • What ROI should you expect?

Takeaways:

  • Marketing Budget template
Week 4: Operationalizing a data-driven strategy

GG_illus_RGB_lime_ramp_upTopics covered:

  • Identify the metrics that matter
  • Create a culture of experimentation
  • Worst possible ideas
  • Tracking success over time
Takeaways:
  • Ideation session guide
Purple Illustrations 1

Establish a data-driven strategy to drive predictable growth

Enroll in this 4-part workshop to learn how to create a budget, forecast, and funnel model to establish goals that connect the dots between your marketing strategy and business growth. Space is limited.  Secure your spot today!

Cost: $5,000