Budgeting & Forecasting:
foundations for building a data-driven marketing function
[Aug Workshop]
A data-driven sales and marketing strategy can unlock growth. Join this 4-part workshop to learn how to create a budget, forecast, and funnel model to establish goals that connect the dots between your marketing strategy and business growth.
Cost: $5,000
What you'll learn
- Establishing benchmarks
Calculate your customer acquisition costs and measure the efficiency of channels to determine where to scale - Modeling your revenue funnel goals
Create a model that establishes marketing goals that directly tie into revenue growth
-
Creating a marketing budget
Determine how much you should spend and where to meet your goals - How to use it
Learn how to maintain a strategy with data-driven decision-making at the heart
Workshop Modules
Week 1: Understand your current dataset
Topics covered:
- Measure your customer acquisition cost
- Understand LTV and efficiency ratios
- Best practices for using this data to make decisions
- Customer Acquisition Cost template
Week 2: Funnel design
Topics covered:
- How to design a flow from marketing to sales to revenue
- Modeling goals at each stage of the buying cycle
- Funnel Goals template
Week 3: Budgeting
Topics covered:
- How much budget should you devote to marketing?
- How should you allocate your spend?
- What ROI should you expect?
Takeaways:
- Marketing Budget template
Week 4: Operationalizing a data-driven strategy
Topics covered:
- Identify the metrics that matter
- Create a culture of experimentation
- Worst possible ideas
- Tracking success over time
- Ideation session guide
Establish a data-driven strategy to drive predictable growth
Enroll in this 4-part workshop to learn how to create a budget, forecast, and funnel model to establish goals that connect the dots between your marketing strategy and business growth. Space is limited. Secure your spot today!
Cost: $5,000